E-Commerce
Exploring eCommerce Options: WooCommerce vs. Shopify
Here at Mode Effect, we’re team WooCommerce, but we can’t deny that not every store is the best fit to start or continue their journey on any particular eCommerce platform. So it’s always good to be educated on any particular platform you are considering for your online store. So here is an overview of WooCommerce…
Read MoreEverything You Need to Know to Set-Up Google Ads Conversion Tracking on WooCommerce
Are you considering using Google Ads to bring more traffic to your store? This can be huge for your business! However, paid traffic and specifically learning how to use Google Ads can be an expensive and daunting task for a store owner. So it’s important to understand all you can know about Google Ads before…
Read MoreWPAZ WooCommerce Meetup: March/April Wrap
We had some pretty awesome WooCommerce Meetups for March & April! March We had a brand new speaker present. Parker Mathewson, the founder of The Rite Sites, graced us with his expertise on The Problems and Opportunities of Migrating to WooCommerce. After his talk, Parker was accommodating in answering plenty of developer-related questions about migrating…
Read MoreWooCommerce WPAZ Meetup: January/February Wrap
After skipping December because almost our entire team was out of town due to WordCamp US, we came in strong for 2019 with two successful meetups! The first being January 2nd! I was concerned that it’d be too soon into the new year as it was only day 2 but I was pleasantly surprised! It…
Read MoreHow to Set Up a New WooCommerce Store
This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…
Read MoreWooCommerce WPAZ Meetup: September Wrap
Our September WooCommerce Meetup is in the books! On September 5th we hosted our 2nd WordPress AZ WooCommerce Meetup! The night was full with lots of networking, food, two presentations, and an after-meetup meetup! 😜 Ray Flores took us back to some WooCommerce fundamentals on the topic of Customizing WooCommerce & Extending Plugins. Here are…
Read MoreWooCommerce WPAZ Meetup: August Wrap
WooCommerce Meetup #1: Successful! This has been months in the making but we finally launched! Last week we held our first dedicated WooCommerce Meetup right here in Phoenix. Long have we flirted with the idea of a WooCommerce-centric meetup. I mean like, for a couple of years. Of course, we weren’t sure what the response…
Read MoreUsing WooCommerce for Wholesale eCommerce Sites
E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three…
Read MoreRe-Platforming to WooCommerce
Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures. These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…
Read MoreEcommerce Analytics 101
Like any business, e-commerce stores will be most successful when proprietors take time to analyze what’s working and what isn’t working to boost sales and maintain a satisfied customer base. Obviously, ecommerce site owners don’t have insights they can use in brick and mortar stores, such as greeting customers and making eye contact, reading…
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