E-Commerce
Re-Platforming to WooCommerce
Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures. These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…
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Ecommerce Analytics 101
Like any business, e-commerce stores will be most successful when proprietors take time to analyze what’s working and what isn’t working to boost sales and maintain a satisfied customer base. Obviously, ecommerce site owners don’t have insights they can use in brick and mortar stores, such as greeting customers and making eye contact, reading…
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Holiday eCommerce Security: Is Your Store Ready for the Hacking Season?
Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman…
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eCommerce Fraud Prevention for Sporting Goods Stores
If you think you don’t need to worry about security because your eCommerce site is a small one, you should know that most hackers don’t think about size. It’s true that the most ambitious hackers go after larger sites like eBay, Target or Yahoo!, all of which have experienced customer database breaches in recent years.…
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Is UX killing conversions on your eCommerce store?
A user’s experience on your ecommerce website will have a strong impact on how long they stay on your site, how much they navigate through it, and if they make a purchase while visiting. When it comes to conversions, your user experience is critical. So, let’s dive in and look at four key areas of…
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eCommerce Veteran John Morrison Joins Mode Effect as Partner!
Mode Effect, an Arizona-based WordPress, and WooCommerce development firm have recently joined forces with John Morrison, who has come on board with the company as a partner. Morrison is a veteran in the eCommerce industry who has worked on innovative eCommerce strategies for large billion dollar companies such as H&R Block, Wallis Oil Co., and…
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The Most Trusted WooCommerce Extensions to Run Your Ecommerce Store
The WooCommerce plugin is fast becoming one of WordPress’ most popular tools. It powers 2.3 million online stores according to the Internet analytics firm BuiltWith. WooCommerce has its own ecosystem supported by eCommerce plugins (called extensions) that go beyond its own tools to provide additional support for functions like checkout, payment, shipping, and marketing…
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Reasons to Integrate WooCommerce into Your eCommerce Platform
WooCommerce is used on about 30 percent of all eCommerce sites and has consistently been a leading choice for online stores in the past few years. Its features are so extensive it’s taken on a life and ecosystem of its own apart from its WordPress ancestry. So it isn’t surprising that we are often…
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The Ultimate Guide to High Performance WooCommerce & Scale
How is your WooCommerce website performing these days? As more holiday (and every day) shopping is now done online, it’s probably had quite a workout over the past couple of months. Now that you’ve finished accounts for the holiday season and (hopefully) caught up on tasks like updating your email capture, look at your site…
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WooConf 2017 Recap
Okay. Here comes a super brief recap of WooConf! I just saw the videos went live and wanted to share the two keys I was most excited about at last month’s event. I had an opportunity to attend and speak at the annual conference for WooCommerce. It’s called WooConf. And let me tell you it…
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