This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…

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E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three…

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Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…

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Like any business, e-commerce stores will be most successful when proprietors take time to analyze what’s working and what isn’t working to boost sales and maintain a satisfied customer base.   Obviously, ecommerce site owners don’t have insights they can use in brick and mortar stores, such as greeting customers and making eye contact, reading…

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Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman…

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If you think you don’t need to worry about security because your eCommerce site is a small one, you should know that most hackers don’t think about size. It’s true that the most ambitious hackers go after larger sites like eBay, Target or Yahoo!, all of which have experienced customer database breaches in recent years.…

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A user’s experience on your ecommerce website will have a strong impact on how long they stay on your site, how much they navigate through it, and if they make a purchase while visiting. When it comes to conversions, your user experience is critical. So, let’s dive in and look at four key areas of…

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Mode Effect, an Arizona-based WordPress, and WooCommerce development firm have recently joined forces with John Morrison, who has come on board with the company as a partner. Morrison is a veteran in the eCommerce industry who has worked on innovative eCommerce strategies for large billion dollar companies such as H&R Block, Wallis Oil Co., and…

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The WooCommerce plugin is fast becoming one of WordPress’ most popular tools. It powers 2.3 million online stores according to the Internet analytics firm BuiltWith. WooCommerce has its own ecosystem supported by eCommerce plugins (called extensions) that go beyond its own tools to provide additional support for functions like checkout, payment, shipping, and marketing to…

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