And what it means for our music store owner customers. Here are the highlights: Building Rockstar Relationships: Takeaways from the NASMD 2024 Conference Just wrapped up the NASMD conference in Bonita Springs, and let me tell you, it was a goldmine of insights for music store owners! As your agency partner, we’re here to translate…

Alright, folks, let’s talk GA4. In this blog post, we will discuss the recent (upcoming) update to Google Analytics 4 (GA4) regarding “conversions.” That’s right; buckle up, because GA4 metrics are changing… again. Google has renamed conversions to key events This change aims to address the confusion around conversion metrics between Google Ads and GA4.…

How to avoid too many cooks in the kitchen without missing key ingredients in your ecommerce digital marketing strategy. Figuring out whether to hire an agency or an in-house team for your ecommerce digital marketing is like cooking a meal. In the same way that you wouldn’t need a cookbook to create a dish you’ve…

The end of 2023 is coming up fast! We’ve all spent the year slaying those conversion rates and growing, and it’s almost time for a collective EOY break. But before we pop open the champagne and celebrate, there’s one more crucial step to add to your 2024 strategy: Complete a full end of year report…