Posts by Cole Bednarski

Marketing often becomes complicated before a company is ready to hire a full-time Chief Marketing Officer. The website needs attention. Campaigns are running, but the results are unclear. Different vendors handle advertising, development, content, SEO, and analytics, yet no one is responsible for connecting those efforts to the larger business strategy. A fractional CMO helps…

For Google Search, GEO and AEO are SEO: earn inclusion through indexable pages, useful original expertise, and sound technical foundations. That is the clearest takeaway from Google’s new, dedicated guidance for generative AI features in Search. AI is changing how people discover, evaluate, and compare information. But for businesses hoping to appear in Google AI…

At Mode Effect, we talk a lot about growth. Not just growth as a vague business goal, but the kind of growth that happens when the right work is visible, the right next step is clear, and the team has enough context to make good decisions. You can see that same focus across our client…

The new year is a time for fresh starts and ambitious goals. For ecommerce businesses, this can translate to increased revenue, improved customer satisfaction, and a stronger market position. But setting vague goals like “increase sales” won’t cut it. To truly succeed, you need to define measurable, tangible, achievable, relevant, and time-bound (SMART) goals. Here’s…

As an e-commerce business owner, you’re always striving to improve your online store’s performance. While daily and weekly metrics are essential for real-time adjustments, it’s crucial to take a step back and analyze your annual website marketing and e-commerce performance. Why Annual Performance Reviews Matter How to Conduct a Comprehensive Annual Review By taking the…

As the holiday season approaches, it’s crucial to ensure your ecom store is ready to handle the increased traffic, and maximize sales by having all the features online shoppers of 2024 expect. The following optimizations are your best-bet last-minute features to implement before code freeze and the impending Black Friday dates. 1. Checkout Optimization with…

If you haven’t already downloaded our FREE holiday marketing strategy template, you’re probably wondering “how do I tackle the 2024 holiday shopping season?” For those of you that downloaded and customized the template – congrats! You are well on your way to a fabulous Q4. If you’re still on the fence in deciding what to…

(Or maybe even July…) Black Friday and Cyber Monday are the behemoths of the retail world. These shopping extravaganzas can make or break a year’s sales for many businesses. But with the intense competition, merely throwing together a last-minute strategy won’t cut it. The secret to maximizing your returns lies in early, meticulous planning. The…