Did you know WooCommerce offers excellent SEO tools? It was developed upon the WordPress platform and therefore has blogging — and the opportunities to maximize SEO — built into its DNA.  In fact, WooCommerce might be the only eCommerce software that includes blogging tools with the basic setup. The other eCommerce tools we’ve seen require…

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Email marketing vs marketing automation woocommerce

Are you using email to reach customers? Good news if you are – email remains one of the best ways to reach customers. They are more visible to customers than social media, which is easily overlooked and tends to disappear from view pretty quickly. Email is less expensive than snail-mail campaigns and has better response…

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Using WooCommerce conversion tracking plugin

As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on.    Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…

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Here at Mode Effect, we’re team WooCommerce, but we can’t deny that not every store is the best fit to start or continue their journey on any particular eCommerce platform.  So it’s always good to be educated on any particular platform you are considering for your online store.  So here is an overview of WooCommerce…

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What is the Facebook Pixel?  The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…

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This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…

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We spend too much time as store owners using multiple tools with our marketing efforts — jumping from one platform to another. So slow down. Focus and figure out the source of your time-suck and let your website automation do the work for you.   Do any of these tasks sound familiar – and have…

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Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…

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