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Email Marketing vs Marketing Automation

Email marketing vs marketing automation woocommerce

Are you using email to reach customers? Good news if you are – email remains one of the best ways to reach customers. They are more visible to customers than social media, which is easily overlooked and tends to disappear from view pretty quickly. Email is less expensive than snail-mail campaigns and has better response…

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Using the WooCommerce Conversion Tracking Plugin to Drive Sales

Using WooCommerce conversion tracking plugin

As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on.    Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…

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Exploring eCommerce Options: WooCommerce vs. Shopify

Here at Mode Effect, we’re team WooCommerce, but we can’t deny that not every store is the best fit to start or continue their journey on any particular eCommerce platform.  So it’s always good to be educated on any particular platform you are considering for your online store.  So here is an overview of WooCommerce…

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How to Use the Facebook Pixel for Conversion Tracking

What is the Facebook Pixel?  The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…

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WPAZ WooCommerce Meetup: March/April Wrap

We had some pretty awesome WooCommerce Meetups for March & April! March We had a brand new speaker present. Parker Mathewson, the founder of The Rite Sites, graced us with his expertise on The Problems and Opportunities of Migrating to WooCommerce. After his talk, Parker was accommodating in answering plenty of developer-related questions about migrating…

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How to Set Up a New WooCommerce Store

This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…

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WooCommerce WPAZ Meetup: November Wrap

WPAZ, WordPress AZ, WooCommerce, Meetup, WooCommerce Meetup, WPAZWoo

Last month we hosted our final WooCommerce Meetup of the 2018 year. Scott DeLuzio and Kevin Marshall ended the year with two excellent talks. Scott’s talk was on Setting up a Recurring Billing Business. You can view his slides here. Kevin brought down the house with his talk on How to Setup the 5 Most…

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WooCommerce WPAZ Meetup: September Wrap

WPAZ WPAZWOO WooCommerce

Our September WooCommerce Meetup is in the books! On September 5th we hosted our 2nd WordPress AZ WooCommerce Meetup! The night was full with lots of networking, food, two presentations, and an after-meetup meetup! 😜 Ray Flores took us back to some WooCommerce fundamentals on the topic of Customizing WooCommerce & Extending Plugins. Here are…

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