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Articles for WooCommerce Store Owners

Tactics on how to improve optimization, speed, and design.  

Email marketing vs marketing automation woocommerce

Email Marketing vs Marketing Automation

Are you using email to reach customers? Good news if you are – email remains one of the best ways to reach customers. They are more visible to customers than social media, which is easily overlooked and tends to disappear from view pretty quickly. Email is less expensive than snail-mail campaigns and has better response…

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Using WooCommerce conversion tracking plugin

Using the WooCommerce Conversion Tracking Plugin to Drive Sales

As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on.    Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…

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Exploring eCommerce Options: WooCommerce vs. Shopify

Here at Mode Effect, we’re team WooCommerce, but we can’t deny that not every store is the best fit to start or continue their journey on any particular eCommerce platform.  So it’s always good to be educated on any particular platform you are considering for your online store.  So here is an overview of WooCommerce…

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How to Use the Facebook Pixel for Conversion Tracking

What is the Facebook Pixel?  The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…

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Everything You Need to Know to Set-Up Google Ads Conversion Tracking on WooCommerce

Are you considering using Google Ads to bring more traffic to your store?  This can be huge for your business!  However, paid traffic and specifically learning how to use Google Ads can be an expensive and daunting task for a store owner.  So it’s important to understand all you can know about Google Ads before…

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WooCommerce Phoenix, WPAZ, WPAZWoo, WooPhx

Summer of Woo: Wrap up of our May, June, & July WooCommerce Meetups

There’s been a lot of excitement in our WooCommerce Phoenix community over the past few months. It’s been great to see our community thrive and find it’s bearings. I always feel so proud to say I’m from WordPress Phoenix because of our deeply engaged community. ☺️ Three events have happened since we last checked in.…

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WPAZ WooCommerce Meetup: March/April Wrap

We had some pretty awesome WooCommerce Meetups for March & April! March We had a brand new speaker present. Parker Mathewson, the founder of The Rite Sites, graced us with his expertise on The Problems and Opportunities of Migrating to WooCommerce. After his talk, Parker was accommodating in answering plenty of developer-related questions about migrating…

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WPAZ, WooCommerce, WordPress

WooCommerce WPAZ Meetup: January/February Wrap

After skipping December because almost our entire team was out of town due to WordCamp US, we came in strong for 2019 with two successful meetups! The first being January 2nd! I was concerned that it’d be too soon into the new year as it was only day 2 but I was pleasantly surprised! It…

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How to Set Up a New WooCommerce Store

This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…

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