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We exist to help eCommerce store owners with technical and marketing expertise and keep you focused on growing your business.

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WooCommerce Project Spotlight

WordPress Membership WooCommerce Website

WooCommerce Legal Service Platform

We had the opportunity to launch a membership platform for CompTIA customers.  The service allows IT professionals and members alike to purchase digital services and products to help with everyday legal needs.

Articles for WooCommerce Store Owners

WooCommerce WPAZ Meetup: October Wrap

Three WooCommerce Meetups in and we’re not stopping! Last Wednesday we held our third WooCommerce Meetup right in the Warehouse District of Downtown Phoenix. I have to give a quick shout out to our wonderful venue, Galvanize. Not only is it one of the best co-working spaces I’ve ever been a part of, but it’s…

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WooCommerce WPAZ Meetup: September Wrap

Our September WooCommerce Meetup is in the books! On September 5th we hosted our 2nd WordPress AZ WooCommerce Meetup! The night was full with lots of networking, food, two presentations, and an after-meetup meetup! 😜 Ray Flores took us back to some WooCommerce fundamentals on the topic of Customizing WooCommerce & Extending Plugins. Here are…

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WooCommerce WPAZ Meetup: August Wrap

WooCommerce Meetup #1: Successful! This has been months in the making but we finally launched! Last week we held our first dedicated WooCommerce Meetup right here in Phoenix. Long have we flirted with the idea of a WooCommerce-centric meetup. I mean like, for a couple of years. Of course, we weren’t sure what the response…

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Using WooCommerce for Wholesale eCommerce Sites

E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three…

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Email Automation for WooCommerce

We spend too much time as store owners using multiple tools with our marketing efforts — jumping from one platform to another. So slow down. Focus and figure out the source of your time-suck and let your website automation do the work for you.   Do any of these tasks sound familiar – and have…

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Re-Platforming to WooCommerce

Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…

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Ecommerce Analytics 101

Like any business, e-commerce stores will be most successful when proprietors take time to analyze what’s working and what isn’t working to boost sales and maintain a satisfied customer base.   Obviously, ecommerce site owners don’t have insights they can use in brick and mortar stores, such as greeting customers and making eye contact, reading…

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Holiday eCommerce Security: Is Your Store Ready for the Hacking Season?

Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman…

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