Sales funnels are essential for every business and e-commerce stores are no exception. Creating a sales funnel will help convert visitors into paying customer and is essential to your marketing and sales strategy.  The challenge is that most business owners struggle to understand how to assemble and apply a sales funnel for their business. Today…

Read More

Tyson Foster, partner of The Red Headed Hostess with his wife Shannon, were seeking a website development partner who specialized in e-commerce – specifically the e-commerce platform WooCommerce made for WordPress websites.   “As our company grew, our current vendor could not serve us very well anymore,” said Foster. “There were constant issues, breaks and…

Read More

Your homepage is a window into your WooCommerce store.  If a user lands on your product page in search obviously that’s your only shot to win them over (in most cases).  But likely if someone sees an advertisement or searches for your company name they’re going to land on your homepage.   So what does…

Read More

Recently our co-founder Cody had a chance to be a guest on the WP ECommerce Show hosted by our friend Bob Dunn.  There was a great discussion about APIs and unpacking why they’re useful and necessary for most WooCommerce stores.  Here’s a sneak peek: In Episode 69 we are venturing into the tech side of online…

Read More

Any eCommerce store selling physical goods will have to deal with some type of inventory management.  If you’re using WooCommerce it’s not a feature that’s sufficient right away.  While WooCommerce comes with lots of bells and whistles for your online store, inventory management typically requires some extra muscle. The good news is that there are…

Read More

What Does it Cost to Maintain WooCommerce? Since finding WordPress in 2007 we’ve never looked back to find another tool to help clients build and scale an incredible website.  So naturally once WooCommerce came along we were thrilled to find such a great platform for our clients to build successful eCommerce stores.  But while the…

Read More

Getting new customers online is hard and competition grows daily with more and more eCommerce stores launching. And, if search engines can’t find you – well, I hate to be the bearer of bad news – but you basically don’t exist online. So, what’s an eCommerce store to do? Make sure your site is optimized…

Read More

WooCommerce works off the WordPress platform. As a WooCommerce user, you’re probably using several WordPress plugins to take care of security, SEO, prevent spam and other functions. In addition to its standard tools, WooCommerce offers extensions (also called add-ons) that deliver extra functionality. Some from developers outside the company. Here are five WooCommerce extensions (and…

Read More

Psychology has long influenced advertising, and one thing we know is that people influence people when it comes to making buying something.  Therefore, social proof must be part of your eCommerce conversion strategy. What is Social Proof? Sometimes called “information social influence,” social proof is a psychological phenomenon where people assume the actions of others…

Read More

If you’ve had an online store for some time or you’re looking to build a store, WooCommerce is a great option for your business.  The Woo platform affords you the ability to customize your online store to fit your business model.   New to WooCommerce?  Read our post on WooCommerce and why it can be…

Read More