Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…

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Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman…

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If you think you don’t need to worry about security because your eCommerce site is a small one, you should know that most hackers don’t think about size. It’s true that the most ambitious hackers go after larger sites like eBay, Target or Yahoo!, all of which have experienced customer database breaches in recent years.…

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A user’s experience on your ecommerce website will have a strong impact on how long they stay on your site, how much they navigate through it, and if they make a purchase while visiting. When it comes to conversions, your user experience is critical. So, let’s dive in and look at four key areas of…

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The WooCommerce plugin is fast becoming one of WordPress’ most popular tools. It powers 2.3 million online stores according to the Internet analytics firm BuiltWith. WooCommerce has its own ecosystem supported by eCommerce plugins (called extensions) that go beyond its own tools to provide additional support for functions like checkout, payment, shipping, and marketing to…

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How is your WooCommerce website performing these days? As more holiday (and every day) shopping is now done online, it’s probably had quite a workout over the past couple of months. Now that you’ve finished accounts for the holiday season and (hopefully) caught up on tasks like updating your email capture, look at your site…

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Okay.  Here comes a super brief recap of WooConf!  I just saw the videos went live and wanted to share the two keys I was most excited about at last month’s event. I had an opportunity to attend and speak at the annual conference for WooCommerce.  It’s called WooConf.  And let me tell you it…

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Where to start? Let’s talk about website hosting for your store. Is your store running WooCommerce?  How good of a job is your current website host doing for your online store?  The performance of your host has a tremendous effect on your online store’s performance and ultimately your bottom line.  Since launching your store you’ve…

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You’re out here doing it!  There’s no time for blowing up your store and redesigning everything while you’re in the business of making money and serving customers.  That doesn’t make sense.  However, at the same time, you have to keep your store fresh and take advantage of every design tactic that will help to improve…

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Sales funnels are essential for every business and e-commerce stores are no exception. Creating a sales funnel will help convert visitors into paying customer and is essential to your marketing and sales strategy.  The challenge is that most business owners struggle to understand how to assemble and apply a sales funnel for their business. Today…

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