How The Red Headed Hostess Trusts Mode Effect to Help Dramatically Scale WooCommerce

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Tyson Foster, partner of The Red Headed Hostess with his wife Shannon, were seeking a website development partner who specialized in e-commerce – specifically the e-commerce platform WooCommerce made for WordPress websites.


“As our company grew, our current vendor could not serve us very well anymore,” said Foster. “There were constant issues, breaks and it was taking weeks and sometimes months to fix things.”


Tyson and Shannon Foster

Tyson thought the vendor he initially hired to host and do website development work for his e-commerce site were WooCommerce specialists, but he quickly realized they weren’t. This led him to search for a long-term website development partner that was truly skilled in e-commerce, WordPress, and WooCommerce.


Tyson found Mode Effect, a WordPress company specializing in WooCommerce/e-commerce through an online search.


“A lot of companies say they are e-commerce experts, but many really aren’t,” said Tyson. “After speaking with Cody Landefeld [Mode Effect’s CEO], I felt confident in their knowledge in e-commerce and WordPress to move forward with giving them a try.”


Tackling a Backlog of Challenges


One of the first things Mode Effect did was ask Tyson for a wish list of things to fix and resolve that Tyson had not been able to get resolved with his current vendor. One of the big items on the list had to do with the company’s vendor reporting system.


“When our contributing vendors to our e-commerce store would try to access their reports, the system would crash,” said Tyson. “I could access these reports, but my vendors couldn’t through their logins, so I had to manually pull the reports and send them to the vendors, not an ideal use of time.”


Mode Effect worked through the issue, resolved it quickly and automated the process, saving Tyson valuable time.


Tyson was also seeking a partner for his e-commerce website development that he felt would be honest and fair about pricing. As an example, Mode Effect resolved the vendor reporting issue at a fraction of the cost and time of Tyson’s previous vendor.


Improved Website Speed Performance


Another issue that Mode Effect was able to help The Red Headed Hostess address was speed and performance on its WooCommerce site.


“I thought our website was performing pretty well regarding speed,” said Tyson. “But I noticed a big difference when we went to management and hosting with WP Engine on Mode Effect’s recommendation.”


Model Effect partners with WP Engine, a gold standard for WordPress hosting, for its clients hosting. This partnership offers a stable, secure and fast solution for e-commerce sites, where load times are critical to the customer experience and likelihood to browse and purchase.


Better Ecommerce Analytics and Insights


For better reporting and analytics, Mode Effect suggested Metorik, an analytics tool specifically designed for WooCommerce sites for The Red Headed Hostess. Metorik provides a single dashboard to unify an e-commerce store’s orders, customers, and products, helping them understand their data and make more informed decisions about their business.


Tyson has been pleased with using Metorik, adding that it’s taken a load off their website, is a scalable analytics option and automates reporting.


A Long-Term Partnership for Success


“Ultimately, we were looking for a website development partner who specialized in e-commerce who could scale and grow with us,” said Tyson.


He added that they have been very pleased with their work with Mode Effect, feeling that they display many of the key qualities that a company like his seeks in a long-term website development partner:


  • Fast, responsive turnaround times
  • Honesty and a customer-centric approach
  • Ability to respond to urgent requests during off hours (evenings, weekends)


“We’ve been very pleased with our relationship with Mode Effect and would definitely recommend them as WordPress and WooCommerce experts and specialists who can help scale and support an e-commerce store,” shared Tyson.


Are You in Need of a Partner?

Mode Effect exists to help eCommerce stores achieve crazy revenue while helping to eliminate performance issues causing a negative impact on your bottom line.  Is this you?  We’re always looking to partner with stores like yours.  Drop us a line here.

Cody Landefeld

co-founder at Mode Effect. ECommerce consultant. Coram deo.

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