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Exploring eCommerce Options: WooCommerce vs. Shopify
In today’s world of e-commerce, setting up an online store is no longer a daunting task. Thanks to the availability of e-commerce platforms like WooCommerce and Shopify, businesses of all sizes can easily create and manage their online stores with ease. While both WooCommerce and Shopify have become household names in the e-commerce industry, they…
Read MoreHow to Use the Facebook Pixel for Conversion Tracking
What is the Facebook Pixel? The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…
Read MoreEverything You Need to Know to Set-Up Google Ads Conversion Tracking on WooCommerce
Are you considering using Google Ads to bring more traffic to your store? This can be huge for your business! However, paid traffic and specifically learning how to use Google Ads can be an expensive and daunting task for a store owner. So it’s important to understand all you can know about Google Ads before…
Read MoreHow to Set Up a New WooCommerce Store
This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…
Read MoreUsing WooCommerce for Wholesale eCommerce Sites
E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three…
Read MoreEmail Automation for WooCommerce
We spend too much time as store owners using multiple tools with our marketing efforts — jumping from one platform to another. So slow down. Focus and figure out the source of your time-suck and let your website automation do the work for you. Do any of these tasks sound familiar – and have…
Read MoreRe-Platforming to WooCommerce
Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures. These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…
Read MoreEcommerce Analytics 101
Like any business, e-commerce stores will be most successful when proprietors take time to analyze what’s working and what isn’t working to boost sales and maintain a satisfied customer base. Obviously, ecommerce site owners don’t have insights they can use in brick and mortar stores, such as greeting customers and making eye contact, reading…
Read MoreHoliday eCommerce Security: Is Your Store Ready for the Hacking Season?
Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman…
Read MoreeCommerce Fraud Prevention for Sporting Goods Stores
If you think you don’t need to worry about security because your eCommerce site is a small one, you should know that most hackers don’t think about size. It’s true that the most ambitious hackers go after larger sites like eBay, Target or Yahoo!, all of which have experienced customer database breaches in recent years.…
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