How to Setup Google Shopping Campaigns for Your WooCommerce Store

In the increasingly competitive e-commerce landscape, finding effective strategies to stand out and attract customers is crucial. For WooCommerce store owners, Google Shopping campaigns provide a powerful tool to increase visibility, reach potential customers, and drive conversions.  This article offers a detailed guide on how to optimize Google Shopping campaigns for your WooCommerce store. Getting…

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Getting BIG User Engagement: Using SEO for eCommerce Store Owners

Introduction Driving traffic to your website is essential, but converting that traffic into sales is the ultimate goal. Search Engine Optimization (SEO) is a powerful tool not only for increasing your online visibility but also for boosting conversions.  This article illustrates how online stores can use SEO to improve user engagement. It also looks at…

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CHOQ® – Client Case Study

How A Fast-Growing Nutritional Supplement Business Keeps Its Site Fast and Efficient During Busy Holiday and Sales Periods CHOQ® is a privately owned research, development, and manufacturer of nutritional supplements it sells on its WooCommerce website, most often to men in their late 20s through 30s who want to boost their energy. Based in Austin,…

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Ultra Sabers – Client Case Study

ultra sabers

How the Market Leader for Customized Lightsabers Preserved Its #1 Google Ranking While Transforming Its Website into a Mobile-First, Lightning Fast Platform UltraSabers is a top-ranked developer of lightsabers and holds the #1 spot on Google. Based in Friendswood, Texas, it is a privately held e-commerce company with a WooCommerce website. Lightsaber enthusiasts visit the…

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Scaling Your WooCommerce Store without Performance Pitfalls

Scaling WooCommerce is NOT the same as scaling WordPress. This is an important philosophical difference.  Most WordPress-only sites are not offering a unique user experience. WooCommerce offers a unique experience due to the fact that it includes a shopping cart that can include personalized info for each customer.  This can cause your site to need…

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How to Scale Your Online Store with WooCommerce

One of the reasons eCommerce businesses turn to WooCommerce is because it is widely recognized as “scalable,” meaning functions can expand alongside the business. Of course, as Chris Lema pointed out earlier this year, “scaling” is relative to what a business uses to measure success. And within a business different people will have different opinions…

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Using the WooCommerce Conversion Tracking Plugin to Drive Sales

Using WooCommerce conversion tracking plugin

As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on.    Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…

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Exploring eCommerce Options: WooCommerce vs. Shopify

In today’s world of e-commerce, setting up an online store is no longer a daunting task. Thanks to the availability of e-commerce platforms like WooCommerce and Shopify, businesses of all sizes can easily create and manage their online stores with ease. While both WooCommerce and Shopify have become household names in the e-commerce industry, they…

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How to Set Up a New WooCommerce Store

This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…

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