Is UX killing conversions on your eCommerce store?

A user’s experience on your ecommerce website will have a strong impact on how long they stay on your site, how much they navigate through it, and if they make a purchase while visiting. When it comes to conversions, your user experience is critical. So, let’s dive in and look at four key areas of…

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eCommerce Veteran John Morrison Joins Mode Effect as Partner!

Mode Effect, an Arizona-based WordPress, and WooCommerce development firm have recently joined forces with John Morrison, who has come on board with the company as a partner. Morrison is a veteran in the eCommerce industry who has worked on innovative eCommerce strategies for large billion dollar companies such as H&R Block, Wallis Oil Co., and…

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The Most Trusted WooCommerce Extensions to Run Your Ecommerce Store

The WooCommerce plugin is fast becoming one of WordPress’ most popular tools. It powers 2.3 million online stores according to the Internet analytics firm BuiltWith. WooCommerce has its own ecosystem supported by eCommerce plugins (called extensions) that go beyond its own tools to provide additional support for functions like checkout, payment, shipping, and marketing to…

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The Ultimate Guide to High Performance WooCommerce & Scale

How is your WooCommerce website performing these days? As more holiday (and every day) shopping is now done online, it’s probably had quite a workout over the past couple of months. Now that you’ve finished accounts for the holiday season and (hopefully) caught up on tasks like updating your email capture, look at your site…

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WooConf 2017 Recap

Okay.  Here comes a super brief recap of WooConf!  I just saw the videos went live and wanted to share the two keys I was most excited about at last month’s event. I had an opportunity to attend and speak at the annual conference for WooCommerce.  It’s called WooConf.  And let me tell you it…

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Website Hosting Options for WooCommerce Ecommerce Stores

Are you currently utilizing WooCommerce as your online store platform? However, have you considered the effectiveness of your current website hosting service for your online store? The performance of your hosting provider plays a significant role in the overall performance of your online store and ultimately impacts your profitability.  Since the launch of your store,…

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How to Redesign Your WooCommerce Site Affordably

You’re out here doing it!  There’s no time for blowing up your store and redesigning everything while you’re in the business of making money and serving customers.  That doesn’t make sense.  However, at the same time, you have to keep your store fresh and take advantage of every design tactic that will help to improve…

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Understand the Sales Funnel and Apply it to Your E-Commerce Website

Sales funnels are essential for every business and e-commerce stores are no exception. Creating a sales funnel will help convert visitors into paying customer and is essential to your marketing and sales strategy.  The challenge is that most business owners struggle to understand how to assemble and apply a sales funnel for their business. Today…

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How The Red Headed Hostess Trusts Mode Effect to Help Dramatically Scale WooCommerce

Tyson Foster, partner of The Red Headed Hostess with his wife Shannon, were seeking a website development partner who specialized in e-commerce – specifically the e-commerce platform WooCommerce made for WordPress websites.   “As our company grew, our current vendor could not serve us very well anymore,” said Foster. “There were constant issues, breaks and…

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