Posts by Cody Landefeld
7 New eCommerce Strategies Businesses Should Use to Collect Customer Emails
Good old email! It remains the most effective way to reach customers outside of actually meeting them in person. For eCommerce businesses, it’s literally a lifeline for selling. There are the usual ways to collect emails most businesses use for good reason: they work. Here are a few examples: Hosting a signup form on your…
Read MoreEmail Marketing vs Marketing Automation
Are you using email to reach customers? Good news if you are – email remains one of the best ways to reach customers. They are more visible to customers than social media, which is easily overlooked and tends to disappear from view pretty quickly. Email is less expensive than snail-mail campaigns and has better response…
Read MoreUsing the WooCommerce Conversion Tracking Plugin to Drive Sales
As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on. Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…
Read MoreExploring eCommerce Options: WooCommerce vs. Shopify
In today’s world of e-commerce, setting up an online store is no longer a daunting task. Thanks to the availability of e-commerce platforms like WooCommerce and Shopify, businesses of all sizes can easily create and manage their online stores with ease. While both WooCommerce and Shopify have become household names in the e-commerce industry, they…
Read MoreHow to Use the Facebook Pixel for Conversion Tracking
What is the Facebook Pixel? The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…
Read MoreEverything You Need to Know to Set-Up Google Ads Conversion Tracking on WooCommerce
Are you considering using Google Ads to bring more traffic to your store? This can be huge for your business! However, paid traffic and specifically learning how to use Google Ads can be an expensive and daunting task for a store owner. So it’s important to understand all you can know about Google Ads before…
Read MoreHow to Set Up a New WooCommerce Store
This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…
Read MoreEmail Automation for WooCommerce
We spend too much time as store owners using multiple tools with our marketing efforts — jumping from one platform to another. So slow down. Focus and figure out the source of your time-suck and let your website automation do the work for you. Do any of these tasks sound familiar – and have…
Read MoreRe-Platforming to WooCommerce
Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures. These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…
Read MoreEcommerce Analytics 101
Like any business, e-commerce stores will be most successful when proprietors take time to analyze what’s working and what isn’t working to boost sales and maintain a satisfied customer base. Obviously, ecommerce site owners don’t have insights they can use in brick and mortar stores, such as greeting customers and making eye contact, reading…
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