Using WooCommerce for Wholesale eCommerce Sites

By John Morrison | August 13, 2018 |

E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three…

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Re-Platforming to WooCommerce

By Cody Landefeld | June 5, 2018 |

Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…

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Holiday eCommerce Security: Is Your Store Ready for the Hacking Season?

By Cody Landefeld | March 28, 2018

Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman…

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eCommerce Fraud Prevention for Sporting Goods Stores

By Cody Landefeld | March 17, 2018 |

If you think you don’t need to worry about security because your eCommerce site is a small one, you should know that most hackers don’t think about size. It’s true that the most ambitious hackers go after larger sites like eBay, Target or Yahoo!, all of which have experienced customer database breaches in recent years.…

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5 Tips for WordPress Performance Optimization

By Cody Landefeld | March 10, 2018

WordPress is the most popular website software in the world, so it’s easy to think superior WordPress performance is a given. How we wish this was true! It takes some effort to reach a level of WordPress performance optimization that has an impact. This requires skills many business owners don’t have and guess who they…

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What does it cost to Maintain WooCommerce?

By Cody Landefeld | March 27, 2017 |

What Does it Cost to Maintain WooCommerce? Since finding WordPress in 2007 we’ve never looked back to find another tool to help clients build and scale an incredible website.  So naturally once WooCommerce came along we were thrilled to find such a great platform for our clients to build successful eCommerce stores.  But while the…

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WordPress.com Creators, Select WordPress Agency Mode Effect to Build Affiliate Program

By Cody Landefeld | March 2, 2017 |

Automattic, a web development company founded in August 2005 and best known for developing and contributing to WordPress.com sought a WordPress development agency to build a website for the new WordPress Affiliate Program.   The program rewards members of the WordPress community – such as agencies, website developers, designers, theme developers and plugin developers –…

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Essential WooCommerce Extensions & Plugins

By Cody Landefeld | February 21, 2017 |

WooCommerce works off the WordPress platform. As a WooCommerce user, you’re probably using several WordPress plugins to take care of security, SEO, prevent spam and other functions. In addition to its standard tools, WooCommerce offers extensions (also called add-ons) that deliver extra functionality. Some from developers outside the company. Here are five WooCommerce extensions (and…

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5 Ways to Increase Ecommerce Conversion with Social Proof

By Cody Landefeld | February 13, 2017 |

Psychology has long influenced advertising, and one thing we know is that people influence people when it comes to making buying something.  Therefore, social proof must be part of your eCommerce conversion strategy. What is Social Proof? Sometimes called “information social influence,” social proof is a psychological phenomenon where people assume the actions of others…

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