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If you’re waiting until August to plan for the holiday season, you’re already behind. Whether you’re running a WooCommerce, Shopify, or custom eCommerce store, July is the real launchpad for a successful Q4. At Mode Effect, we help brands prepare early so their websites, campaigns, and servers don’t just survive the holiday season — they…

The WooCommerce checkout page is the final stretch of your customer’s journey. It’s where money changes hands and revenue is either gained or lost. For businesses trying to scale, the checkout process isn’t just another UX element — it’s a key profit lever. At our agency, we’ve worked with countless WooCommerce brands, from startups to…

We’re halfway through the year, and the 2025 ecommerce landscape is already shifting fast. Shopper expectations continue to evolve, and brands that want to win Q4 are paying attention now, not later. Whether you’re fine-tuning your site or building out new campaigns, understanding where buyer behavior is headed will help you avoid last-minute scrambling and…

Every ecommerce store hits slow periods. Whether it’s the post-holiday dip or a lull before back-to-school, these quieter seasons are totally normal. But they’re also a golden opportunity to get ahead while others hit pause. When traffic is down, here’s what to focus on to sharpen your store and set up long-term wins: HELP ME…

The new year is a time for fresh starts and ambitious goals. For ecommerce businesses, this can translate to increased revenue, improved customer satisfaction, and a stronger market position. But setting vague goals like “increase sales” won’t cut it. To truly succeed, you need to define measurable, tangible, achievable, relevant, and time-bound (SMART) goals. Here’s…

As an e-commerce business owner, you’re always striving to improve your online store’s performance. While daily and weekly metrics are essential for real-time adjustments, it’s crucial to take a step back and analyze your annual website marketing and e-commerce performance. Why Annual Performance Reviews Matter How to Conduct a Comprehensive Annual Review By taking the…

As the holiday season approaches, it’s crucial to ensure your ecom store is ready to handle the increased traffic, and maximize sales by having all the features online shoppers of 2024 expect. The following optimizations are your best-bet last-minute features to implement before code freeze and the impending Black Friday dates. 1. Checkout Optimization with…

If you haven’t already downloaded our FREE holiday marketing strategy template, you’re probably wondering “how do I tackle the 2024 holiday shopping season?” For those of you that downloaded and customized the template – congrats! You are well on your way to a fabulous Q4. If you’re still on the fence in deciding what to…

(Or maybe even July…) Black Friday and Cyber Monday are the behemoths of the retail world. These shopping extravaganzas can make or break a year’s sales for many businesses. But with the intense competition, merely throwing together a last-minute strategy won’t cut it. The secret to maximizing your returns lies in early, meticulous planning. The…