Free Holiday Marketing Plan Template for Busy Businesses

Holiday Hustle Without the Hassle

The holiday season can be a whirlwind for businesses of all sizes. Between managing inventory, fulfilling orders, and keeping up with customer demands, marketing efforts can easily fall by the wayside.

This year, take control of your holiday strategy with Mode Effect’s free Holiday Marketing Plan Template! Yes FREE. You can access the spreadsheet directly from this link, make a copy, and get started.

But read this how-to guide first to learn just HOW easy this template is. Spoiler: All you have to do is update Cell B1 with your promo kick off date.

This comprehensive template empowers busy business owners and marketers to create a streamlined, two-hour-a-day plan that maximizes holiday sales reach. Yes, you can accomplish this in 2 hours a day starting on August 1.

Why You Need This Template:

• Stress-Free Planning: Ditch the last-minute scramble with a clear, actionable plan starting from August 1st. Dedicate just two hours per day to ensure a successful holiday season.
• All-Encompassing Strategy: The template covers a wide range of marketing channels, including email marketing, SMS marketing, paid social media advertising, organic social media strategies, influencer marketing, and more. No need to juggle multiple resources.
• Easy-to-Use & Customizable: This free, Google Sheets-based template is user-friendly and adaptable to your specific business needs.

Your All-Star Holiday Marketing Lineup:

The template provides a strategic breakdown of essential marketing activities to maximize your holiday sales potential:

• Email Marketing: Reach your existing customer base directly with targeted offers and promotions. The template includes an email campaign calendar, subject line ideas, and email copywriting prompts.
• SMS Marketing: Leverage high open rates and engagement with SMS to deliver quick updates and exclusive deals. The template offers an SMS campaign calendar, message templates, and mobile marketing best practices.
• Paid Social Media Ads: Target new audiences on platforms like Facebook and Instagram to expand your reach. The template includes guidance on campaign budgeting, ad copywriting prompts, and audience targeting suggestions.
• Organic Social Media Strategy: Build brand awareness and community engagement through captivating content. The template offers content calendar ideas, social media post templates, and platform-specific optimization tips.
• Social Influencer Marketing: Partner with social media influencers to leverage their reach and audience trust. The template provides brainstorming prompts for collaborations, influencer selection criteria, and campaign measurement guidance.
• Referral Sites & Blogger Outreach: Gain valuable backlinks and exposure through partnerships with relevant websites and bloggers. The template includes outreach email templates, pitch development guidance, and partnership tracking suggestions.
• SEO Optimization: Improve your website’s ranking for holiday-related keywords to attract organic traffic. The template offers keyword research prompts, on-page optimization checklists, and a website content calendar.
• Conversion Rate Optimization (CRO): Optimize your website to convert website visitors into paying customers. The template includes website user testing prompts, A/B testing ideas, and conversion funnel analysis suggestions.
• Data Analysis & Reporting: Track your progress and make data-driven adjustments to your strategy throughout the season.

How to Use It:

1. Access Your Free Template: Click the link at the end of this blog to access your free Holiday Marketing Plan Template.
2. Make A Copy: Navigate to File > Make a Copy > Save the copy to your Google Drive
3. Schedule & Execute: Update The Promo Kickoff Date (Cell B1 of the Summary & Timeline tab). Have multiple team members? Add an “Assignee” column on the Checklist tab!
4. Track & Adapt: Monitor your progress on the Checklist tab and adjust your strategy based on data insights to maximize results.

Don’t Let the Holidays Overwhelm You! With Mode Effect’s free Holiday Marketing Plan Template, you can create a structured, efficient marketing plan that propels your business towards a successful holiday season. Have any questions or could use some help from a pro? That’s us. Reach out directly to one of our marketing leaders, Cole Bednarski, and she can walk you through how we can help.