Why August Is Too Late: Start Your Holiday Planning in July

If you’re waiting until August to plan for the holiday season, you’re already behind. Whether you’re running a WooCommerce, Shopify, or custom eCommerce store, July is the real launchpad for a successful Q4. At Mode Effect, we help brands prepare early so their websites, campaigns, and servers don’t just survive the holiday season — they…

Read More

2025 Ecommerce Trends: What We’ve Seen So Far (And What to Do About It)

We’re halfway through the year, and the 2025 ecommerce landscape is already shifting fast. Shopper expectations continue to evolve, and brands that want to win Q4 are paying attention now, not later. Whether you’re fine-tuning your site or building out new campaigns, understanding where buyer behavior is headed will help you avoid last-minute scrambling and…

Read More

When Website Traffic Is Down: What To Do During the Slow Season

Every ecommerce store hits slow periods. Whether it’s the post-holiday dip or a lull before back-to-school, these quieter seasons are totally normal. But they’re also a golden opportunity to get ahead while others hit pause. When traffic is down, here’s what to focus on to sharpen your store and set up long-term wins: HELP ME…

Read More