Articles for WooCommerce Store Owners

Tactics on how to improve optimization, speed, and design.  

Email marketing vs marketing automation woocommerce

Email Marketing vs Marketing Automation

Are you using email to reach customers? Good news if you are – email remains one of the best ways to reach customers. They are more visible to customers than social media, which is easily overlooked and tends to disappear from view pretty quickly. Email is less expensive than snail-mail campaigns and has better response…

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Using WooCommerce conversion tracking plugin

Using the WooCommerce Conversion Tracking Plugin to Drive Sales

As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on.    Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…

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Exploring eCommerce Options: WooCommerce vs. Shopify

Here at Mode Effect, we’re team WooCommerce, but we can’t deny that not every store is the best fit to start or continue their journey on any particular eCommerce platform.  So it’s always good to be educated on any particular platform you are considering for your online store.  So here is an overview of WooCommerce…

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How to Use the Facebook Pixel for Conversion Tracking

What is the Facebook Pixel?  The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…

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Everything You Need to Know to Set-Up Google Ads Conversion Tracking on WooCommerce

Are you considering using Google Ads to bring more traffic to your store?  This can be huge for your business!  However, paid traffic and specifically learning how to use Google Ads can be an expensive and daunting task for a store owner.  So it’s important to understand all you can know about Google Ads before…

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How to Set Up a New WooCommerce Store

This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your…

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Using WooCommerce for Wholesale eCommerce Sites

E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three…

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Email Automation for WooCommerce

We spend too much time as store owners using multiple tools with our marketing efforts — jumping from one platform to another. So slow down. Focus and figure out the source of your time-suck and let your website automation do the work for you.   Do any of these tasks sound familiar – and have…

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Re-Platforming to WooCommerce

Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer…

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