MainGear – Client Case Study
How MAINGEAR Achieved Consistent Speed and Stability on its Ecommerce Storefront and Found a Partner for Long-Term Growth and Success MAINGEAR.com, located in Kenilworth, New Jersey, was founded in 2002 with a mission to build high performance desktops and laptops to order tailored to a user’s specific needs. What began as a two-man business has…
Read More
Amplify Plugins joins Mode Effect
FOR IMMEDIATE RELEASE Mode Effect, an Arizona eCommerce Consulting and Development Agency Acquires Amplify Plugins to Expand its WordPress and WooCommerce Plugin Solutions Phoenix, Ariz., July, 14th, 2021 — Mode Effect, LLC, a full-service e-commerce consulting, development and management agency recently acquired Amplify Plugins, a WooCommerce and WordPress plugin development company to expand its plugin…
Read More
Optimizing Your WooCommerce Store for Speed
Speed is at the top of the list when it comes to factors that affect your search engine optimization (SEO) ranking. That’s because Google cares about continuous improvement to a user’s experience and fast-loading web pages are part of an optimized user experience. Minimum Viable Build (Don’t Overdevelop Your Ecommerce Site) You hear the term…
Read More
Scaling Your WooCommerce Store without Performance Pitfalls
Scaling WooCommerce is NOT the same as scaling WordPress. This is an important philosophical difference. Most WordPress-only sites are not offering a unique user experience. WooCommerce offers a unique experience due to the fact that it includes a shopping cart that can include personalized info for each customer. This can cause your site to need…
Read More
Countryman – Case Study
How a California Audio Company with Grateful Dead Roots Transformed an Unstable WordPress Website into One that Supports Long-Term Growth Countryman is a privately held audio company based in Menlo Park, California with a half century history serving the music, movie/TV, corporate event, faith community and audio dealer/wholesale industries. In fact, the company’s founder Carl…
Read More
Arizona’s Morrison Consulting and Mode Effect Merge to Create a Full-Service Ecommerce Consulting and Management Agency
FOR IMMEDIATE RELEASE Phoenix, Ariz., October X, 2020 — Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm founded in 2005 by John Morrison, and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm founded in 2010 by Cody Landefeld, announce their merger. The merger joins two established Arizona companies to create a full-service ecommerce consulting,…
Read More
How to Scale Your Online Store with WooCommerce
One of the reasons eCommerce businesses turn to WooCommerce is because it is widely recognized as “scalable,” meaning functions can expand alongside the business. Of course, as Chris Lema pointed out earlier this year, “scaling” is relative to what a business uses to measure success. And within a business different people will have different opinions…
Read More
How Social Media Affects Your eCommerce SEO
Social media messaging should echo the content and branding on your website. For eCommerce, the issue becomes even more interesting since branding is often a huge part of the marketing equation and certain platforms thrive on branding. Social Media Activity Impacts Search Results Google used to insist that social media had little, if any, impact…
Read More
Creating a Shipping Method for WooCommerce
If you run an eCommerce business, you know that fast, secure shipping is an essential part of each sale and can make or break a loyal customer. eCommerce customers expect orders to process quickly and accurately, can be traced, and are easy to return via mail if necessary. The ongoing COVID-19 crisis has sent more…
Read More