Stop Wasting Money Building Your Start-Up

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It’s all too frequent when a request comes to me from someone who has not yet established a business and they want to get a product or service built and launched. They often want to leverage the open source, free option to ramp up the development of their product or service. More often then naught we end up saying no to the request or the person ends up going with a “more affordable” estimate for development.

In my curiosity I often check in on these projects only to find that it never launched or after months, or years of development it ends up being massively stalled out. All that show is a wasted opportunity and effort on both the person (with the idea) and the development company. No one wins and there’s another bad experience to share at the next cocktail party.

As you might know our company is a User Experience and web development company. We have worked on building products and services for over 10 years and there’s nothing more fulfilling than building a meaningful project with a client who is on board with great business values and execution.

Being a User Experience expert and not a business strategist my feedback is technical. I would love to be helpful to find a successful development partnership to build your start-up. But before you plunge in, here are a few bullet points worthy of your consideration.

  • Plan your idea well. Dont just make a diagram on a napkin and not involve any business sense or strategy. Make sure you consult a business development person or a web development company that can assist in shaping the plan for your start-up.
  • Fund your idea well. Money is always a great concern, but time is a greater concern as it’s the only non-refundable asset you have. You can always get more funding in some way or another. Dont let your relationship with a development company be based on money.
  • Make sure open source is the best fit for your start-up. As I mentioned before so often WordPress comes up as a platform to build out a start-up service. You need to be sure that’s the best fit and in most cases it’s best to consult with a great development company to qualify that fit.
  • Invest in design. Yes development is important, but the look and feel of your service is so greatly important as it visually can establish and translate your service much more clearly than your competition. Design is important and details are important!

With that all said, I humbly offer this advice truly motivated from the wasted efforts I’ve noticed over the years. Please consider this and the opportunity for your service to add value to the world and become profitable.



Cody Landefeld

co-founder at Mode Effect. ECommerce consultant. Coram deo.

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  1. Shailesh Ghimire on July 27, 2013 at 9:34 pm

    Cody – great advice. I think your advice about business sense is spot on. At the end of the day you’re trying to establish a good business, so you need to have a good business model and plan before you can move forward.

  2. John Hawkins on August 29, 2013 at 6:26 pm

    Even though we are a WordPress only company, I often tell people that WordPress is not the golden hammer. Sure, we will talk them through the project and we can see if WordPress makes sense. But if it doesn’t, we are doing them or us any favors by moving forward with the project.

    • Cody Landefeld on August 29, 2013 at 6:33 pm

      Well said John. We are beginning to look outside to find the right resource for every client. We are very blessed to have a tool that’s as great as WordPress, but the bigger value add is finding the right “solution” for the client.

  3. Speaking at WordCamp Los Angeles on September 3, 2013 at 4:12 pm

    […] My talk will be held in the business track on Sunday.  My talk is titled: “Building Your Startup with WordPress.”  Being a director at our agency here I have seen far too many misconceptions clients have coming into a project with WordPress.  I also wrote a blog on this recently as well regarding start ups. […]

  4. WordCamp Los Angeles 2013 Wrap-up | codyL on September 27, 2013 at 9:56 pm

    […] was able to speak on “Building Your Start-up on WordPress.”  This talk was born from a blog post I wrote while visiting San Francisco in July and felt the need to be helpful for business owners and […]

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