One of the best things you can do for your non-profit – or more specifically, your non-profit’s website – is to have a blog, and post regularly. Having a well-run blog on your website offers a host of advantages. Some obvious advantages, and some you might not have considered.
How ever which way you’re thinking of how a blog can help, here are 7 different ways that a blog can help out your non-profit.
First and foremost, having a blog on your website will increase your exposure (this isn’t a new discovery). Having a blog on your website helps your audience engage easier with your organization inside your articles. This in turn will allow your audience to easily read, engage, comment, and share your content to their peers (your ideal audience). This is a great way to market your non-profit on a budget, as you don’t have to pay a lot to do it.
Build Search Rankings
Speaking of increasing your exposure, one of the most common ways that people will find your website is through search engines. When it comes to search engines, you want your website to rank as highly as possible in the search results if you’re interested in growing your audience organically. Google’s algorithm is giving preference to websites that frequently updated and push out, and link to more content. Not only is it easiest to do this with a blog, but the rule applies to your main website as well.
One of the main goals of many non-profit groups is to get people involved, and behind the mission of your organization. You don’t want people to simply know about you, you want them to participate and help out if they can. With a blog, you can drive petition signatures, event attendance, and online donations (to name a few). Viewers of the post can then comment on the article and be in direct contact with your non-profit. Then as your content becomes more visible you can evolve it over time to become more relevant and timely for your audience.
Inform Your Audience, in a more timely way
A website is great for letting people know the basic information about your non-profit. However if you want focus on timely content a blog creates a more efficient and structured way to inform your audience. People want to know that the non-profits they support are busy doing the work they care about, and a blog lets you show them just what you have been up to. You can also use a blog to discuss topics that are related to your non-profit, and give people more background information as to why the work you are doing is so important.
Attract Potential Partners
With your website, you are probably looking to connect not only with the general public, but with other companies that you could potentially partner with. For the same reasons that people would be interested in what you have to say, so would other organizations. People from these companies may come to your site, and when they see your blog, they will be able to find out what your organization is currently working on, why you are passionate about this work, and how they can partner with you.
Make Your Non-Profit More Personable
From a purely aesthetic point of view, having a blog makes your non-profit seem more “real”. People want to think that the group they are supporting is using their donations in an effective way, and continuing to do the work that they support. If you don’t let people know what you have been up to, and show them that you care, they may stop supporting you. Having a blog puts a personal touch on your website, and lets people know that there are actual humans working for this organization.
Position Yourself as an Expert
Lastly, having a blog makes you seem like an expert in your field. Having a blog that contains articles about all of the latest news in your area, detailed information about complicated topics, and personal stories about your company or the people you are helping lets people know that you are a group that is informed. Your audience is more likely to pay attention and get involved with your non-profit if they think that you are a leader in your field, and a blog helps establish that mindset.
And there you have it, 7 ways that a blog can help out your non-profit. What do you think? Will you be installing a blog on your non-profits website? If you already had one, have you seen positive results from it? Let us know in the comments section below!