Crush Your Goals in 2024: Why You Should Validate Your Strategy w/ Data
The end of 2023 is coming up fast! We’ve all spent the year slaying those conversion rates and growing, and it’s almost time for a collective EOY break. But before we pop open the champagne and celebrate, there’s one more crucial step to add to your 2024 strategy: Complete a full end of year report…
Read More
Scaling Success with Amazon Advertising: The AIA Method for Boosting WooCommerce Store Sales
E-retailers in the competitive online business world must utilize email marketing, and loyalty programs, and implement marketing strategies to be successful. These strategies help them expand their customer base and enhance sales. WooCommerce, a widely used ecommerce platform compatible with WordPress, has become the preferred choice for numerous small and medium-sized enterprises seeking to establish…
Read More
How to Setup Google Shopping Campaigns for Your WooCommerce Store
In the increasingly competitive e-commerce landscape, finding effective strategies to stand out and attract customers is crucial. For WooCommerce store owners, Google Shopping campaigns provide a powerful tool to increase visibility, reach potential customers, and drive conversions. This article offers a detailed guide on how to optimize Google Shopping campaigns for your WooCommerce store. Getting…
Read More
Getting BIG User Engagement: Using SEO for eCommerce Store Owners
Introduction Driving traffic to your website is essential, but converting that traffic into sales is the ultimate goal. Search Engine Optimization (SEO) is a powerful tool not only for increasing your online visibility but also for boosting conversions. This article illustrates how online stores can use SEO to improve user engagement. It also looks at…
Read More
SEO vs SEM: Understanding the Differences and Benefits for Your E-commerce Store
If you’ve spent a while growing your e-commerce store, you’re familiar with SEO. But you may or may not know how search engine optimization works within Search Engine Marketing (SEM).
Read More
Why Your E-commerce Store Should Hire a PPC Agency to Attract More Qualified Customers
As an e-commerce store owner, you’re constantly looking for ways to expand your customer base and boost sales. With increasing competition in your industry, it’s essential to explore efficient marketing strategies that help your business stand out. You likely know PPC (Pay Per Click) or paid traffic can drive more targeted traffic to your online…
Read More
Menchey Music – Case Study
How a Family-Owned Music Store Increased Organic Traffic by 85% Menchey Music is a family-owned and operated music center that focuses primarily on serving the needs of students, parents, music educators, and school music programs through their retail stores. The Challange In search of gaining more organic traffic to their shop site, back in January…
Read More
Tapestry Music – Case Study
How a Redesigned Website Helped a Music Store in British Columbia Achieved a 30% Increase in Sales Tapestry Music sells musical instruments online and in three locations in British Columbia. Founded in 1996, Tapestry has 24 employees who sell, rent, and repair a range of instruments – brass, woodwinds, orchestral, strings, and drums/percussion. Tapestry also sells…
Read More
Go Play Golf – Client Case Study
How We Helped a Gift Card Business Successfully Switched Card Processors With Minimal Disruption Go Play Golf is the leading golf gift card program in the United States. Its cards are sold in more than 30,000 retail stores in the country and include major chains like Target, Walmart, CVS, and Walgreens, as well as at…
Read More