Anatomy of a Great Ecommerce Store Checkout Page
Some time ago, we reviewed the top three reasons eCommerce shopping carts are abandoned: The customer was only browsing around the site There were issues with shipping The customer wanted to compare prices elsewhere or felt the price was too high Our solutions included saving abandoned shopping carts in case a customer returns, ways to…
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How to Choose a WooCommerce Subscription Plan
If your WooCommerce site works by subscribing to regular product delivery or services, you need a steady, reliable, and highly secure subscription plan or tool that’s responsive to your customers and your business revenue stream. How Do WooCommerce Subscriptions Work? As every candidate under the sun now says, “Good question.” (Or if they aren’t exhausted,…
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WooCommerce SEO Guide
Did you know WooCommerce offers excellent SEO tools? It was developed upon the WordPress platform and therefore has blogging — and the opportunities to maximize SEO — built into its DNA. In fact, WooCommerce might be the only eCommerce software that includes blogging tools with the basic setup. The other eCommerce tools we’ve seen require…
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7 New eCommerce Strategies Businesses Should Use to Collect Customer Emails
Good old email! It remains the most effective way to reach customers outside of actually meeting them in person. For eCommerce businesses, it’s literally a lifeline for selling. There are the usual ways to collect emails most businesses use for good reason: they work. Here are a few examples: Hosting a signup form on your…
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Email Marketing vs Marketing Automation
Are you using email to reach customers? Good news if you are – email remains one of the best ways to reach customers. They are more visible to customers than social media, which is easily overlooked and tends to disappear from view pretty quickly. Email is less expensive than snail-mail campaigns and has better response…
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Using the WooCommerce Conversion Tracking Plugin to Drive Sales
As an eCommerce seller, you rely on tracking your customers’ shopping habits to know the best-sellers, how well coupons are performing, what items resonate among customers in certain demographics and so on. Most of all, you’re interested in what drives your repeat customers to keep coming back and replicating that success across the board.…
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Exploring eCommerce Options: WooCommerce vs. Shopify
In today’s world of e-commerce, setting up an online store is no longer a daunting task. Thanks to the availability of e-commerce platforms like WooCommerce and Shopify, businesses of all sizes can easily create and manage their online stores with ease. While both WooCommerce and Shopify have become household names in the e-commerce industry, they…
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How to Use the Facebook Pixel for Conversion Tracking
What is the Facebook Pixel? The Facebook pixel is a piece of code that you place on your website. It is an analytical tool that collects data to help you measure the effectiveness of your Facebook advertising. More specifically, it is a tool that can assist your business in measuring, optimizing and building audiences for…
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Everything You Need to Know to Set-Up Google Ads Conversion Tracking on WooCommerce
Are you considering using Google Ads to bring more traffic to your store? This can be huge for your business! However, paid traffic and specifically learning how to use Google Ads can be an expensive and daunting task for a store owner. So it’s important to understand all you can know about Google Ads before…
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