If you’re starting a business you need to get the word out. Getting the word out is massively important to gain an online audience. You need to have a marketing website built for your business and since the website will be used to market it would always be a great idea to include a blog on your website.
Whether your mission is to just simply inform your audience or customers about your new business or build a concept (or MVP) for your software you’d be surprised to know how effective WordPress can be. Here are a few different reasons why your start-up should be using WordPress:
You can blog with WordPress
I know, I know. Mostly everyone on the web knows WordPress contains a post (or blog) system. But seriously get your website built and use WordPress to create a blog to start your content marketing to help increase your leads for your business.
Build your marketing website with WordPress
As I had mentioned beforehand, WordPress is a sufficient content management system and you can be creative by making a marketing website for your start-up. Our company has done this in many cases for our clients and it’s a flexible and quick way to get a marketing website out the door.
Many companies are choosing WordPress to create their website. This puts your company in great company and you can find great resources to build out a powerful marketing site with the tools and plugins available for WordPress.
WordPress is application platform
From the time WordPress was released it was always best known as a blogging platform. A few years later it became known for a full-fledged CMS (content management system). As WordPress has matured (now 10+ years later) it has become a more application friendly platform. There are multiple frameworks to build from that allow you to create membership websites, niche social networks, and e-commerce websites. The list goes on…
Hiring a great WordPress development company will help your company prove your concept quicker and more affordably.
Use WordPress as a knowledge base
There are tons of creative uses for WordPress rather than just a blog or a marketing website. One of the most creative uses for WordPress could be for a customer knowledge base. Site 5 (a popular website hosting company) uses WordPress for a knowledge base successfully to educate their hosting clients on how to use their systems.
These are only a few ideas. As you can imagine there are many other ways to think outside of the box with regards to using WordPress for your start-up. What will you use WordPress for?