We had some pretty awesome WooCommerce Meetups for March & April!
After his talk, Parker was accommodating in answering plenty of developer-related questions about migrating to WooCommerce.
We ended the night at Welcome Diner to which we thought, “Um, why didn’t we think of this before???? We love Welcome Diner!”
April brought one of our famous hometown heroes out. Chris Klosowski, CTO and Development Lead at Sandhills Development, intrigued our audience with his wealth of knowledge on A/B Testing eCommerce stores.
Here are some notes on the talk:
Focus on the following things
* High traffic pages
* Test “UP the funnel”
* Test shared elements (elements used on many pages)
* Use heat maps (Hot Jar or Crazy Egg)
* Button colors
* Font sizes
* Content width
* Checkout form width
* Menu order
* Call to Action text
Chose the proper goal
* Average orders size
* Revenue per session
* Call to Action clicks
* Funnel step completions
ABT = Always Be Testing!
Heatmap tools: https://www.hotjar.com/ & https://www.crazyegg.com/
Tools for A/B testing
* Optimizley (great, but has become expensive)
* Google Optimize (Chris’ top choice)
* Monster Insights (has some A/B testing with their add ons)
* Crazy Egg (has some A/B testing)
The event went really well! There were actually two non-WooCommerce companies in attendance that were there to learn more about this very subject. We received a report of them implementing Chris’ suggestions right away and seeing big results! This made my heart full. I love these Meetups!
Once again we ended the night at Welcome Diner. Think this is going to be our usual ending spot!
A big, giant, thank you to Liquid Web Hosting for your continual sponsoring of this event! ♥️
We sure hope you’ll be joining us next time! Every 1st Wednesday of the month! See you there!