Why August Is Too Late: Start Your Holiday Planning in July
If you’re waiting until August to plan for the holiday season, you’re already behind. Whether you’re running a WooCommerce, Shopify, or custom eCommerce store, July is the real launchpad for a successful Q4. At Mode Effect, we help brands prepare early so their websites, campaigns, and servers don’t just survive the holiday season – they…
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From Clicks to Customers: Enhancing the WooCommerce Checkout Experience
The WooCommerce checkout page is the final stretch of your customer’s journey. It’s where money changes hands and revenue is either gained or lost. For businesses trying to scale, the checkout process isn’t just another UX element — it’s a key profit lever. At our agency, we’ve worked with countless WooCommerce brands, from startups to…
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2025 Ecommerce Trends: What We’ve Seen So Far (And What to Do About It)
We’re halfway through the year, and the 2025 ecommerce landscape is already shifting fast. Shopper expectations continue to evolve, and brands that want to win Q4 are paying attention now, not later. Whether you’re fine-tuning your site or building out new campaigns, understanding where buyer behavior is headed will help you avoid last-minute scrambling and…
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When Website Traffic Is Down: What To Do During the Slow Season
Every ecommerce store hits slow periods. Whether it’s the post-holiday dip or a lull before back-to-school, these quieter seasons are totally normal. But they’re also a golden opportunity to get ahead while others hit pause. When traffic is down, here’s what to focus on to sharpen your store and set up long-term wins: HELP ME…
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Missed Your Q1 Goals? Your Website Might Be the Problem—Here’s How to Fix It
If your first-quarter performance didn’t hit the mark, you’re not alone. Many businesses start the year strong with aggressive marketing budgets, paid ad campaigns, and a full pipeline—only to find that revenue numbers aren’t matching expectations. Before you throw more money into ads or blame your marketing team, there’s one critical area you might be…
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Ride the Wave: Why the “Made in America” Trend is Crucial for Your E-commerce Business (And How to Capitalize)
You’ve likely noticed it in headlines and conversations: tariffs, trade tensions, and supply chain woes are bringing renewed focus to domestic manufacturing. Alongside this, there’s a palpable surge in consumer interest for products proudly bearing the “Made in the USA” label. As an e-commerce business owner, this isn’t just background noise – it’s a significant…
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Setting Measurable Ecommerce Goals for 2025: A January Action Plan
The new year is a time for fresh starts and ambitious goals. For ecommerce businesses, this can translate to increased revenue, improved customer satisfaction, and a stronger market position. But setting vague goals like “increase sales” won’t cut it. To truly succeed, you need to define measurable, tangible, achievable, relevant, and time-bound (SMART) goals. Here’s…
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Leveraging Past Performance to Power Your 2025 E-commerce Success
As an e-commerce business owner, you’re always striving to improve your online store’s performance. While daily and weekly metrics are essential for real-time adjustments, it’s crucial to take a step back and analyze your annual website marketing and e-commerce performance. Why Annual Performance Reviews Matter How to Conduct a Comprehensive Annual Review By taking the…
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5 Last-Minute Holiday Prep Optimizations for Your DotNetStorefront Website
As the holiday season approaches, it’s crucial to ensure your ecom store is ready to handle the increased traffic, and maximize sales by having all the features online shoppers of 2024 expect. The following optimizations are your best-bet last-minute features to implement before code freeze and the impending Black Friday dates. 1. Checkout Optimization with…
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