Leveraging Past Performance to Power Your 2025 E-commerce Success
As an e-commerce business owner, you’re always striving to improve your online store’s performance. While daily and weekly metrics are essential for real-time adjustments, it’s crucial to take a step back and analyze your annual website marketing and e-commerce performance. Why Annual Performance Reviews Matter How to Conduct a Comprehensive Annual Review By taking the…
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5 Last-Minute Holiday Prep Optimizations for Your DotNetStorefront Website
As the holiday season approaches, it’s crucial to ensure your ecom store is ready to handle the increased traffic, and maximize sales by having all the features online shoppers of 2024 expect. The following optimizations are your best-bet last-minute features to implement before code freeze and the impending Black Friday dates. 1. Checkout Optimization with…
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Bringing Home Success For The Holidays
If you haven’t already downloaded our FREE holiday marketing strategy template, you’re probably wondering “how do I tackle the 2024 holiday shopping season?” For those of you that downloaded and customized the template – congrats! You are well on your way to a fabulous Q4. If you’re still on the fence in deciding what to…
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Why August Is The Month To Start Holiday Planning
(Or maybe even July…) Black Friday and Cyber Monday are the behemoths of the retail world. These shopping extravaganzas can make or break a year’s sales for many businesses. But with the intense competition, merely throwing together a last-minute strategy won’t cut it. The secret to maximizing your returns lies in early, meticulous planning. The…
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Free Holiday Marketing Plan Template for Busy Businesses
Holiday Hustle Without the Hassle The holiday season can be a whirlwind for businesses of all sizes. Between managing inventory, fulfilling orders, and keeping up with customer demands, marketing efforts can easily fall by the wayside. This year, take control of your holiday strategy with Mode Effect’s free Holiday Marketing Plan Template! Yes FREE. You…
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Our NASMD 2024 Takeaways
And what it means for our music store owner customers. Here are the highlights: Building Rockstar Relationships: Takeaways from the NASMD 2024 Conference Just wrapped up the NASMD conference in Bonita Springs, and let me tell you, it was a goldmine of insights for music store owners! As your agency partner, we’re here to translate…
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GA4 Update: Key Events
Alright, folks, let’s talk GA4. In this blog post, we will discuss the recent (upcoming) update to Google Analytics 4 (GA4) regarding “conversions.” That’s right; buckle up, because GA4 metrics are changing… again. Google has renamed conversions to key events This change aims to address the confusion around conversion metrics between Google Ads and GA4.…
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Co-founder Cody Landefeld on Doo the Woo Podcast
Longtime listener, a first-time guest! It was a pleasure to be asked by our Woo Expert reps at Woo to join a last-minute recording of Do the Woo’s Agency chat. In the conversation, I discussed the evolution of Mode Effect from a WooCommerce-focused company to a full-service ecommerce agency, offering technical and marketing support to…
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Build In-House Expertise Or Hire An External Agency
How to avoid too many cooks in the kitchen without missing key ingredients in your ecommerce digital marketing strategy. Figuring out whether to hire an agency or an in-house team for your ecommerce digital marketing is like cooking a meal. In the same way that you wouldn’t need a cookbook to create a dish you’ve…
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