OnBoarding and Foundational Audit

Are you looking for a way to ensure that your ecommerce business is running smoothly and generating the results you need? Mode Effect can help! Our Foundational Audit service is designed to make sure that all your ecommerce services are working correctly and reporting properly.

Our Foundational Audit service covers all critical areas of your ecommerce website, which may affect crawlability, indexability and usability. We'll also analyze your analytics and reporting tools to ensure that you're accurately tracking your results and getting the insights you need to make informed business decisions.

By taking advantage of our Foundational Audit service, you can have peace of mind knowing that your ecommerce business is operating at its full potential. We'll help you identify any areas that need improvement and provide you with actionable recommendations to optimize your performance and drive results.

Don't wait any longer – contact us today to schedule your Foundational Audit and start unlocking the full potential of your ecommerce business! Our team of experts will work with you to identify any issues, provide recommendations, and help you implement the changes you need to achieve your goals.

Setup and Configuration

  • Setup and configuration of the following services:
    • Google Analytics 4 Baseline User Traffic
    • Google Search Console
    • Google Tag Manager
    • Bing Webmaster Tools
    • Microsoft Clarity (Behavioral Analysis Tool)
    • Initial Site Audit
    • Page Speed Report

Site Audit

Mode Effect's Site Audit includes a 77-point inspection that includes:

  • Duplicate content
  • Duplicate title tags
  • Low word count
  • Broken links
  • Slow page load speed
  • HTTPS implementation issues
  • Missing title tags
  • Missing meta description
  • Missing h1 tag
  • Incorrect hreflang implementation
  • Images with empty 'alt' tags
  • Nofollow attributes on links
  • hreflang conflicts within page source code
  • incorrect hreflang links
  • website has redirect chains and loops
  • canonical link is broken
  • website has multiple canonical URLs
  • large HTML size
  • mixed content
  • non-secure page
  • no redirects or canonicals to HTTPS URLs
  • SSL certificate registered to an incorrect domain name
  • old security protocol version
  • expiring or expired SSL certificate
  • internal link is broken
  • external link is broken
  • page doesn't have title tags
  • page has duplicate title tags
  • page has duplicate content issues
  • page returned 5XX status codes
  • page couldn't be crawled
  • page couldn't be crawled (DNS resolution issues)
  • external image is broken
  • page returned 4XX status codes
  • internal image is broken
  • page couldn't be crawled (incorrect URL formats)
  • page has duplicate meta descriptions
  • robots.txt file has format errors
  • sitemap.xml files have format errors
  • wrong page found in sitemap.xml
  • page has a WWW resolve issue
  • page has no viewport tag
  • website has temporary redirects
  • page is uncompressed
  • HTTPS pages lead to HTTP page
  • HTTP URLs in sitemap.xml for HTTPS site
  • no SNI support
  • page doesn't have meta descriptions
  • page has a low text-HTML ratios
  • page has a low word count
  • homepage does not use HTTPS encryption
  • page has more than one h1-heading
  • page uses Flash
  • sitemap.xml not found
  • page has 302 redirects
  • image doesn't have alt attributes
  • page has a slow loading speeds
  • page has a too short text within the title tags
  • page has a too long text within the title tags
  • page is lacking language declaration
  • page doesn't have declared encoding
  • page doesn't have doctypes declared
  • page doesn't have an h1 heading
  • page contains frames
  • page has underscores in the URL
  • internal link contains nofollow attributes
  • sitemap.xml not indicated in robots.txt
  • page has too many on-page links
  • page has too many parameters in their URLs
  • page has duplicate content in the h1 heading and the title tag
  • orphaned pages in sitemap
  • hreflang language mismatch issues
  • no HSTS support
  • page blocked by Google Bot, Bing, or Ads Bot Crawler
  • the URLs on page is too long
  • external link contains nofollow attributes
  • robots.txt not found

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