Behavioral Analysis Integration (call to order)

Do you know how customers are using your site? Gain the ability to SEE users on your site. SEE where they click, where they get stuck, and insight into what you can do to improve your site. The user experience will open up for you with Clarity, a new cutting-edge behavioral analysis tool from Microsoft.

Highlights

  • Gain Insight with Session Playbacks and Heatmaps.
  • Save money and time identifying friction points. 
  • Scalable to support the largest sites.

Category:

Description

We believe every site owner should have the competitive advantage that Big Tech has  – and it is now within reach. Do you know what Rage Clicks are? How about Quick Backs? If not, you may want to brush up on the latest technology to improve your site’s conversion. 

Clarity is a new cutting-edge behavioral analysis tool just released by Microsoft which any site owner can take advantage of, large or small. This tool can help guide you in engineering a near-perfect user experience for your website. There is extraordinarily little code to install to get your site up and running. 

However, interpreting the results from a holistic perspective may be daunting for some. We would like to help with a quick start training session to assist you in uncovering friction points immediately, and offer recommendations on best-practice implementation.

Do you find analytics daunting? Give yourself the ability to SEE users on your site. SEE where they click, where they get stuck. The user experience will open up for you with Clarity.

  • Gain insight with Clarity. Explore heatmaps and session recordings and discover traction areas to empower you, your marketing managers and your IT to make informed decisions on the direction of your ecommerce website. 
  • Save money on costly site revisions that may not have the intended result, rather home in on the biggest immediate impact, then refine. 
  • Save time. Rather than explaining the user experience issue, show the issue. Clarity records screen sessions for you. 
  • Improve conversions. Employ recommendations, using best-method implementation.


Disadvantages

  • Not for Financial, Government, and Medical websites.
  • Clarity will not be able to render inside an ‘iframe’ not on the same domain, or ‘canvas’ elements.

What to Provide

  • A Clarity account – sign up here: https://clarity.microsoft.com. Allow us access to Clarity. 
  • Google Analytics Credentials – add analytics@morrisonconsulting-llc.com to your analytics account with admin/edit permissions. 
  • A Google Tag Manager account / credentials – sign up here: https://tagmanager.google.com. If you do not have GTM, we will set up a base install.

FAQ

Is Clarity free

? 
YES! Currently Microsoft is offering Clarity free to all users. There are some restrictions for certain websites containing sensitive data. Microsoft recommends Financial, Government, and Medical websites do not onboard onto Clarity. Read Clarity’s Terms of Use to know more.

How long before I see results? 
Within 2 hours when first adding the code. After, observe user click results within 30 minutes. 

Is the Clarity interface hard to navigate? 
NO. 

My site is older, can we use Clarity?
YES. Clarity is supported on most sites, even older architecture. Note that Clarity will not be able to render inside an ‘iframe’ not on the same domain, or ‘canvas’ elements.

Does it support all browsers? 
YES, all browsers that support JavaScript.

Will it impact my site’s performance?
NO.

Is Microsoft Clarity GDPR compliant? 
YES as a data controller, see Microsoft Privacy Statement.

Does it integrate with Analytics? 
YES. Google Analytics integration

Does Microsoft sell my data?
NO.

Can you interpret the data for me? 
YES. We offer one-on-one training, as well as our ecommerce specialist recommendations, using (important!) industry best-method implementation.

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