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Why Your Business Needs A Professional Website

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If your website is new hasn’t invested in a professional website please consider some of these insights before your invest even one dollar.  If you’ve tried to develop your own website but have been unsatisfied with your the outcome this can help refresh your perspective towards a professional website re-design.

Over the past decade, the world has seen a dramatic shift in the way we gather information. Most of it is now done through the internet, replacing the older, more traditional methods such as making phone calls, or visiting a location in person. If someone needs to find something out, they will turn to the internet as their first, and sometimes only, choice.

As a result, businesses have had to change how they reach out to potential customers in order to keep up. A business without an online presence in this day and age is a business that is not going to perform very well. However, as more businesses come around to this way of thinking, the marketplace has become more crowded. This means that it is not only important for your businesses to simply be online, but it also has to stand out. To illustrate this point, below are some of the main reasons that all businesses need to have a professional website.

Exposure

First and foremost among the reasons is that it will grant your business a level of exposure that you could not achieve otherwise. The internet is everywhere, and it is only growing more prevalent. People use the internet from their home computers, while at work, and on their mobile devices. This means that the internet is essentially everywhere that your potential customers go. Without a professional website for your business, these potential customers will have no way of finding you while they are browsing the web.

In a survey conducted in 2012, only 15% of people questioned said they had not used the internet in the past 12 months to find a local business. This number was down from 21% in 2010.

Another statistic that this survey found was the people were just as likely to use the internet to find a business than they were a personal recommendation. These two facts combined show us that more and more people are using the internet to find local businesses, and are placing a larger emphasis on this method than they did in the past.

Appearance

The second reason that you will want a professional website up on the web is that it simply makes your company look better. First impressions are a big deal in person, but this also applies to websites. If a potential customer visits your site, and it looks out of date – or worse, it doesn’t work correctly – they are going to have a poor opinion of your company. By making sure your website looks great, and functions perfectly, you are showing your customers that you care about your appearance.

There is a lot that goes into ensuring that your website is ideal, including the design, the layout, the structure, and the functionality. Simply having some basic text up on a page is better than nothing, but in the long run it will not help your business much. Potential customers have a lot of options when it comes to choosing who to give their business to, so if you don’t make a good impression, they are likely to leave and look elsewhere, even if you provide the better product or service.

Customer-Friendly

Next, a professional website makes it easy for your customers to interact with your company. Rather than needing to drive to a store to make a purchase, or placing the order over the phone, users can simply buy what they want right from their computer or mobile device. Giving them more options when it comes to making a purchase will make it more likely that they shop with you. In addition, if they need to speak to someone at your company, finding a way to contact you is much easier if there is a website that they can check.

Having a website that allows users to make a purchase or request a service is almost essential if your company provides either of these things. Every one of your competitors is either going to be doing the same – and you’ll need to keep pace – or they won’t be, in which case you will have the advantage. No matter how you look at it, having an easy to use, professional website online is one of the best things you can do for your customers.

R.O.I.

Lastly, we come to the reason that is probably most important to anyone running a business – money. While getting a professional website up and running certainly isn’t free, it is one of the best investments you can make for your company. As we have said, without a good website, you are going to miss out on a lot of potential customers, which in turn means lower profits. By taking the time now to invest in a website, you are setting yourself up for long term success.

Most of the time getting a professional website done has a one-time cost, followed by maintenance costs over time. However with the revenue you are likely to gain from the website, the website will have paid for itself in no time. All businesses are concerned with their ROI, and with a professional website, are almost assured of a great one.

As you can see, having a professionally made website for your business is one of the best things you can do. You will be able to reach more people, interact with them better, present a professional image to the public, and in most cases, get an excellent return on your investment. As the internet continues to grow more popular, it is only going to become more important to have a strong online presence.

While there are many things that go into building your online presence, having a professional website is the key to them all. Don’t put off making one of the best improvements for your business any longer. If you want to learn more about what a professional website can do for you, contact us today and we would be happy to talk to you about it. Whether you need your first website, or want to improve your existing one, we will make sure that you end up with an excellent, professional website that you can show off to the world.

Cody Landefeld

co-founder at Mode Effect. ECommerce consultant. Coram deo.

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