Why do you have a website? You may have a handful of answers prepared that are targeted towards what your business needs. But the most important reason for a website is very simple. It’s for the user.
Without a user using the website there is no chance at acquiring customers. The user can and will become your customer if you play your cards right in creating a great experience on your website. This is absolutely imperative to gain traction for your business and it’s why you need to care about your website’s user experience.
Start with your customer in mind.
How should your customers use your website, product, or service? Or rather what do you want them to do? Are there multiple ways to achieve the end result you want the user to perform? These are important questions to consider how you approach the creation of your website.
Often times it’s easy to assume that you can begin in the middle with the technology and neglect the planning and user experience aspect of the process. This isn’t necessarily the best route. Steve Jobs had it right when answering a critic at a WWDC conference in the late 90’s.
“Start with the customer experience first and work backwards to the technology.”
Take your time and make it count. If you want to build something great and something people enjoy using it needs to be incredibly usable.
Make your User Interface obvious.
Okay so that sentence is obvious! But really. It’s still 2014 and how many websites still have very confusing UI. I understand that not everyone is a designer but this is an important detail for conversion.
With consideration to user experience it can’t be stated enough that user interface has to be right for the user and aides the user to become a customer by obviously bringing them to the point where they need to go next.
Great user interface, will help the user to accomplish their task efficiently as possible. The look and feel is obviously important, the core of a great UI is function: in terms of navigation, the UI should be intuitive to the point of being invisible. As soon as a user gets lost, or can’t work out where to go, the UI has failed.
In conclusion. These might seem like obvious things for the successful business. We may be investing heavily in these services but it’s also important to remember the customer and their experience. Most importantly the user experience that your website or product provides for customers and users alike.
This is why you need to care about your website’s user experience.