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As a business consultant running a website design agency I am tasked over and over with the same requirement.  Save my client money and provide them with the most value for their investment.  This goal is something every clients wants but often misunderstands the challenge to get there.

There are important variables to consider to get to a solution.  

  • Can a website developer complete the task based on my timeline?
  • Has the website developer completed a similar task?
  • Does the website developer have references for past clients to verify their timeline and execution?

Bridging that gap is tough for both the client and the website developer (us).  It’s a challenge getting a potential client to trust us to give them the right solution.  There’s a lot of noise and other variables that factor into making a decision on how to invest and reach the goals you’ve set with your website.  It’s easy to get attracted to a low cost and make a decision based on that variable alone.

Let’s stop right here.

I mentioned that my clients want to get the maximum value for the lowest investment before.  So why wouldn’t they want to go with the lowest cost?  I think you know the answer to that question.  You almost always get what you pay for.  It’s also important to remember that time is variable for cost as well.  If I hired a vendor at a low cost but they took twice the amount of time as the other candidates then I’ve likely lost some revenue during the course of waiting.

I’ve heard this from countless clients throughout the years.  We’ve rescued projects from website developers who’ve failed to come through meeting their deadlines or have the capabilities needed to complete the project.  Time wasted.  Money wasted.  Dead end frustrations.  Jobs lost maybe?  Everyone loses.

My one bit of advice to you as the one tasked with getting a project completed.  Do your homework to be sure you’ve got the best solution possible.  Don’t accept a price on a project without full understanding of the scope of the project. You don’t need me to tell you that a more qualified company who can deliver will save you money in the long-run but I’ll say it anyway.  😉

I always aim to tell potential clients that my one mission is to help them find the best possible solution for their project even if we pull ourselves out of the equation.  I don’t want to see you miss on your goals and I always want to do the best for people period.

Thanks for listening and best of luck on your website project!

Cody Landefeld

co-founder at Mode Effect. ECommerce consultant. Coram deo.

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